- How can I contact you?
Call us at (972) 994-6678 or email me at Mike@PathwayIM.com
- Can I get a free consultation?
Of course. Call us for a free 30 minute consultation about your business, what internet marketing steps may be beneficial for promoting your business and how we can help you generate leads and grow your business.
- What does your service cost?
Unfortunately the answer is “it depends”. A new website starts at $1,500 and internet marketing services can start at as little as $350. You should focus your attention on internet marketing in the same way you assess any marketing investment, and that’s what is the return on investment. Every dollar you spend to market your business should have a reasonable expectation that it will generate a return in increased brand awareness, new leads, new customers or other benefits that are reasonable to you for the amount you spend.
- Can you guarantee I will be on page one on Google?
No one should be promising you a specific result before they assess the competition in your niche and for the specific keywords you are competing for, the demand for the products and services you offer, and the profitability of most businesses in that industry. Blanket claims of results without proper analysis are generally worthless.
- How long does it take to see results with SEO?
See the prior question, the answer is essentially the same. Results depend on the demand, competition and other factors that are unique to each situation. However, without some digital marketing strategy the chances for success are generally slim.
- How much difference does web site design really make?
You already know the answer to this question: A lot. Customers and visitors to your website will automatically infer something about your business immediately from your website. Poorly design web sites with little or poor quality content rarely merit serious attention from visitors when compared to well designed, informative, easy to navigate and read web sites.
- How long will it take to build my website?
Website development can take as little as 2 weeks to up to several months. We will work with you to come up with a design that suits your brand, your customers and is acceptable to you. The final design will determine the length of time required to build the website.
- What if I don’t like the website you build for me?
Before we build a single page, you will have seen digital image proofs of the site we will build so you will know exactly what the theme and design will look like.
- Can you explain exactly what SEO is?
SEO, or search engine optimization, is the process of providing the information and data, in a specific manner, that search engines look for to determine which websites should be ranked highest for specific search terms. The search engines don’t publish all aspects of their ranking algorithm to the public, but through testing, observation, public announcements and other means we can determine to some degree what the search engines look for. SEO is the process of constructing your website in such a manner that enhances its ability to rank well in the search results.
- How does keyword research work?
Generally, keyword research relies on various tools such as the Goole Keyword Planner Tool, as well as other means, to determine reasonable estimates for what terms people search for, how frequently they search those terms, how many website are optimized for those terms, what advertisers pay to show ads when those terms are searched, etc to identify the best combination of reasonable competition and search volume for a given keyword.
- What is link building?
Link building is the process of obtaining back links, or links, from one web site to another. SEarch engines view links from one site to another which are related to a given keyword as a vote of confidence or authority to the receiving website. For example, if CNN.com has an article about gardening and that article includes a link to a blog post about the top 10 tips for how to create a successful garden, then your blog will be perceived as more authoratative due to that link to your blog post. Links are not the only factor search engines rely on to rank a web site for a given keyword, but they have made it clear that links are important.