Pathway Internet Marketing offers services under three specific categories:
- Website design and construction
- Internet Marketing, including:
- Search engine optimization
- Email marketing
- Content marketing
- Website visitor analytics
If you just need a quality website with an intelligent design at a modest price to begin to establish your presence on the internet, we can do that.
If you want to revise your existing site to reflect a specific marketing strategy based on keyword analysis of your market to insure exactly the right keywords are being represented on your website in exactly the right way, we can do that.
If you want to monitor where every visitor to your website comes from, how they got there, what they did while they were there and why they left, and get recommendations for how to improve the design, content and structure of your website to increase your customer’s interaction with you, we can do that too.
The purpose of good analytics is not only to increase the number of visitors to your site, but also to increase the conversion rate. Conversion varies from business to business, but might be anything from an email from those prospects that do contact you and to a purchase, a call for an appointment or downloading a free whitepaper you’ve provided. This ultimately leads to providing more of what your customers want, and an increase in sales and interaction with them for you.