Search Engine Optimization (SEO)

Elements of SEO
Making your website more visible to the search engines, and therefore getting it to rank on page one of the search results for the terms your customers use to find your business on the internet, is the point of search engine optimization (SEO).

However, SEO can be a complicated process made more so by the fact that the search engines (Google, Yahoo and Bing) are continually changing the rules that determine who ranks on page one for specific terms.

Knowing what to do, and how to do it, requires specialized knowledge.

Pathway Internet Marketing has years’ of experience in the latest SEO techniques, and spends time each week staying current on what’s working and what is not, to insure that you get the best possible SEO for your website.

With eMarketer projecting that U.S. online shoppers will spend $224.2 billion this year, up 15.4% from $194.3 billion in 2011, can you afford to not do what you need to do to get a share of those sales?

Call us today to find out more about how we can increase your ranking when prospective customers search for your business.