This is another worthy article published at Small Business Trends this week that I wanted to share. It’s a good overview of what your website should accomplish, just to make sure you’re on the right track.
The article leaves out one critical component of a good website strategy though, and that’s a solid call to action. Whether you want the customer to call you, leave an email address, download a white paper or report or simply navigate from your home page to your ‘About Us’ page, there should be some clear objective for the page where they initially land on your site. A strategic approach to your website design can help insure that it’s more than an online marketing brochure and that it you are maximizing it’s lead generation and conversion potential.
For the full Small Business Trends article, click here and enjoy!